What March 31, 2026, Means to Me

I started many businesses in my life. Most were lifestyle ventures that just supplemented my income. They were also all very dependent on my involvement. In that sense, I hardly consider them businesses, as they were more like gigs.

This next quarter is all about redefining my approach. I don’t want to build a new job. I want to build a creative machine that can operate and grow without my constant involvement.

In the beginning, I will rely heavily on digital tools to do the heavy lifting. As the platform grows, I will strategically add machine operators, as needed, to tweak and tune the system. Until then, I will work diligently to incrementally build foundational systems, and what better place to start than on revenue.

Revenue First, Always

As a hotel broker, I met some colorful characters. Two pieces of advice stand out most. First, one owner told me to only pursue properties with 85 rooms or more, so you can hire a capable manager. Second, another told me he always hires general managers based on their focus on optimizing revenue.

These stuck with me because together, they emphasized both leadership and sustainability. Sales are the reason we’re in business. Service delivery is secondary, as it can’t possibly exist without a sale.

At the same time, I’ve always been obsessed with efficiency and captivated by stories of marketing automation and sales enablement. Naturally, that’s where I’ll start.

In this first quarter of 2026, I am committed to building an efficient revenue machine. I already wrote about targeting customers and problems that  I know well. So, I’ll start with talent acquisition in high-turnover hospitality and real estate operations.

Meet Frontline RPO

I know the recruitment process outsourcing model well. I hired one, fired them, then built a recruiting machine with an overseas team. That was right before generative AI found its way into every application. I’ve since discovered dozens of system enhancements to improve the experience for customers, prospects, and recruiters.

Too few employers fully understand the value of a strong employer brand. This will form the foundation of the offering. We’ll then proceed to offer a bilingual talent acquisition machine that goes beyond reviewing and forwarding resumes.

My sales approach will be very hands-on to start. I’ll focus on hotel and restaurant general managers in Florida. I know the pain points intimately, and I can travel to meet them, see the operation, and fully understand the need.

My marketing approach will be 100% digital and SEO heavy with a light social media component. Over time, I’ll have enough context and content to develop an email system, but that’s only a distraction at this point.

Sales will generate immediate revenue opportunities, and marketing will fill the pipeline when I’m too consumed with service delivery. This should help avoid the ups and downs of a sales-only approach.

I’ll provide updates here as I go. I’m also going to build alongside some friends, who are similarly building residual income streams. This accountability may turn out to be the biggest win for the first quarter. We’ll see.

Make it a great quarter!